Sales channels
A sales channel represents one place you sell — a marketplace, your own online store, an offline location, social media, or direct sales. Every sale in Masto Control is registered against a channel, which is what keeps per-channel reporting clean.
Sales orders
Every sale in Masto Control is a sales order: one paper per customer order, with the products on it, the shipping, a discount if there was one, VAT, and what the channel charged for the sale. Whether it comes from the Sell button on a lot, New order on the Sales tab or an order imported from Etsy or Shopify, it ends up on the Sales tab of Finished products as an order with a number.
Etsy integration
Masto Control connects to your Etsy shop to keep listing data, prices and stock in step with your workshop inventory, and to import paid Etsy orders as sales.
Sales analytics
Analytics turns every registered sale — manual or imported from Shopify — into reporting. Find it under Analytics.
Reports
Reports gives you accounting-oriented views on top of the same sales, stock and purchase data as Analytics, formatted for bookkeeping rather than trend-spotting. Find it under Reports.